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Experience
 

Creative Director and Branding Lead

DLL

May 2004 – Present  |  Wayne, PA

  • Develop and implement successful creative concepts and strategies for a wide range of marketing campaigns and materials, increasing recognition and brand awareness for DLL and our global partners.

  • Create guidelines and trainings for DLL’s global branding standards to keep our internal and external base consistent in brand look and message, including: Writing guidelines; creating graphic libraries; building templates; and developing and running brand training presentations.

  • Design manage over 1,000 creative and marketing jobs per year for DLL and our global partners, which includes several
    Fortune 500 companies, ensuring quality and consistency in both content and branding.

Art Director and Corporate Brand Manager

DLL

June 2001 – May 2004  |  Wayne, PA

  • Rewrote DLL’s global branding guidelines and to make them more clear, modern and concise. 

  • Led creative on 5 successful new business development proposals for partnership acquisitions.

  • Effectively managed an award-winning in-house creative team of full-time and freelance designers, as well as third party agencies.

Senior Graphic Designer

DLL

June 2000 – June 2001  |  Wayne, PA

Modernized DLL’s in-house design team by incorporating a B2C agency mindset into traditional B2B marketing efforts, building stronger marketing relationships with our vendors and global business unit stakeholders.

Graphic Designer

M&M Associates, Inc.

June 1999 – June 2000  |  Yardley, PA

Created effective and engaging direct mail campaigns and point of sale marketing promotions for several national retail chains, energy companies, tech companies and financial institutions.

Education

Bachelor of Fine Arts in Communication Design

Kutztown University of Pennsylvania  
1994 - 1998  |  Kutztown, PA

Skills
 

  • Analytical and problem solving

  • Communication

  • Cross-functional collaboration

  • Brand management

  • Creative strategy

  • Storytelling

  • Copy writing

  • Creative concepts

  • Design management

  • UI/UX

  • Video editing and production

  • Marketing campaigns

  • Mentoring

  • Process, resource and time management

 

Technology

  • Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat, XD, After Effects, Premiere)

  • Microsoft Office (Word, Excel,
    PowerPoint, Outlook, DevOps, Teams)

Creative Director  |  Brand Strategist  |  Visual Designer

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